How to Innovate in a Small Family Store to Avoid Bankruptcy
Three simple steps that will allow you to turn things around and start making money instead of draining them.
The business life is buzzing in Amsterdam. You can find whatever your inner entrepreneur desires: headquarters of large corporations, ambitious medium-sized companies servicing those corporations, and small stores taking care of everyone else. They exist side by side, so different in how they do things — digital and innovative vs. old-school and simple — and yet so similar in their ambition to find, get and keep customers.
When we see that somebody has a business, be it a restaurant, a boutique, a beauty salon or a small grocery store, we assume that it is doing well financially because otherwise it simply wouldn’t be there. But in many cases, the owners continuously invest their savings and take out loans to keep it afloat. They do the best they can to attract customers but they stick to the same strategy that got them into money trouble in the first place.
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